Landing page ideation process

A messaging-first approach to landing pages embraces the conversion equation:

  1. First, identify the selling points that are most desirable about your product.
  2. Next, identify the text and media that convey those points clearly and concisely.
  3. Finally, design your page in a way that enhances the clarity and impact of #2.

So, let’s begin by identifying and conveying your selling points. In marketing jargon, selling points are called “value propositions.

After this value prop creation exercise, I’ll introduce my landing page template.