Landing page variants

Let’s start by identifying the three types of landing pages we’re focused on:

  • Homepage — Your catch-all page for visitors of every persona.
  • Persona landing page — Where you tailor messaging to a specific audience.
  • Product page — Where you narrowly explore the details of one product.

These three pages can be structured identically. They differ only in what is being pitched and which words and images are used to pitch.