Where to use value props

Think of value props as the ammunition that you collect to later disperse across a page. Specifically, value props form your header, sub-header, and feature paragraphs. In short, value props are the selling points that increase a visitor’s conversion desire


You can of course also use your value props everywhere else you pitch your product:

  • Ads
  • Emails
  • Sales calls
  • And so on.

Try to be consistent with your use across those channels. Value prop consistency breeds familiarity.